Many people wondering if they should outsource their Google Certified SEO expert efforts to a company are currently doing SEO or want to begin. It may seem like a better idea to hire in-house when, in reality, hiring an agency is more efficient than hiring in-house. To save money, managers often take the DIY route, but find themselves in over their heads, wasting time and resources. Even though insourcing may not be the best option for you, here are a few reasons why you may want to consider hiring an SEO agency.
You save time by using it
The most common luxury for business owners and managers is time, especially for a strategy like SEO.
Optimisation, research, and maintenance are all essential parts of an SEO campaign. With outsourced SEO, you have a team of experts supporting your brand, giving you more time to work on other aspects of your business. One of the reasons many businesses hire an SEO agency is that they can manage your search marketing campaign practically 24/7.
Search engine optimization agencies handle all the time-consuming tasks, such as:
- Focusing on your business’s KPIs through keyword research and coordinated SEO
- Metadata optimization tailored to your needs
- Content optimization and keyword density
- Optimising internal links strategically
- Changing your website
- Analyzing, reporting, and adjusting campaign data
- Search engine indexing and SEO performance monitoring
Search marketing won’t interfere with your already busy schedule, so you can see all the results.
Money is saved
To build a complete in-house team of SEO experts, a significant and ongoing investment is required. Using an SEO company can offer a robust team and resources at a lower cost than maintaining a team in-house.
Paying an outside agency can be a turn off for many businesses – but SEO’s unbeatable ROI and importance to a business’s growth make it too important to ignore.
According to Statista, SEO is one of the single most effective marketing strategies driving ROI, with 32% of marketers worldwide calling it the best ROI and 41% calling it the medium ROI. In other words, you are able to offset any expenses by the revenue you generate by hiring an SEO company.
Additionally, the brand recognition and customer loyalty growth that SEO provides in the long run can let businesses save money they would otherwise be spending on other marketing strategies.
Expertise in the industry
There are various experts available at agencies, such as SEO professionals, web developers, and content writers. Every agency employee is focused on delivering the best results to your company in their area of expertise.
When you hire an SEO company, you gain access to SEO specialists who have years of experience, and who know better than you.
Google and Bing are constantly updating their search engines (dozens or even hundreds a year), leaving businesses unable to keep up. Moreover, they can even cause businesses to lose important traffic without realizing it!
Like Your Brand, They Have Experience With It
SEO companies have experience working with a wide range of clients and industries, so they know what strategies work best. After years of trial and error, they’ve already made their way up to speed on what will drive results, as they’ve already been through rigorous testing across a variety of business landscapes.
What are the advantages of hiring an SEO agency over doing it yourself? After all, which company knows your business better than you?
It is likely that an agency has worked with dozens of other brands just like yours in your niche. The company will have helped other companies reach page #1 in search results. It can help you, too. You can rely on them to create a fully customized campaign by combining your expectations with their strategies.